NAC-CNA email template previews
One-click survey
EN FR BI
Funnel: Patrons for whom we have no language-preference data
One-click survey - Fall 2018
EN FR
Funnel: Patrons for whom we have contact info but have not been de-anonymized
One-click survey - Winter 2020
EN FR
Funnel: Patrons for whom we have contact info but have not been de-anonymized
Abandoned browse - event
EN FR BI
Funnel: sent the day after a patron visits an event page but makes no purchase
Recommendations
EN FR
Funnel: sent to non-subscriber patrons who have not purchased in x months
Single-ticket "Thank you"
EN FR
Funnel: all single ticket purchasers
Single-ticket "Thank you" with calendar link
EN
Funnel: all single ticket purchasers
Know before you go
EN FR
Funnel: all attendees, 3 days before their visit, frequency limited to 5 days
Know before you go (Static version)
EN FR
Funnel: all attendees, manually sent via TM Messenger
Post-performance survey
EN FR
Funnel: all attendees (subscribers and single ticket buyers), sent the day after their visit, frequency limited to 5 days
Detractor
EN FR
Funnel: all single ticket buyers who rated experience between a 1-3, sent once per season
Promoter
EN FR
Funnel: all one-time single ticket buyers who rated experience between a 8-10, sent once per season
Subscriber thank you
2018-2019 subscribers
EN FR
2019-2020 subscribers
EN FR
2020-2021 subscribers
EN FR
Funnel: all subscribers, the day after they purchase an event package
Abandoned browse - event for non-renewed subscriber
EN FR
Funnel: 2017-2018 subscribers who have not renewed and have browsed package page(s), only sent once, between June 5 and July 1 2018
National Creation Fund June 2018 campaign
EN FR
Abandoned donation
EN
Funnel: donors or potential donors who have left the form before completing payment
Foundation seat campaign
EN
Funnel: active donors
Compressed versions
One-click survey - Fall 2018
EN FR
Funnel: Patrons for whom we have contact info but have not been de-anonymized
One-click survey - Winter 2020
EN FR
Funnel: Patrons for whom we have contact info but have not been de-anonymized
Abandoned browse - event
EN FR
Funnel: sent the day after a patron visits an event page but makes no purchase
Single-ticket "Thank you"
EN FR
Funnel: all single ticket purchasers
Know before you go
EN FR
Funnel: all attendees, 3 days before their visit, frequency limited to 5 days
Know before you go (Static version)
EN FR
Funnel: all attendees, 3 days before their visit, frequency limited to 5 days
Post-performance survey
EN FR
Funnel: all attendees (subscribers and single ticket buyers), sent the day after their visit, frequency limited to 5 days
Detractor
EN FR
Funnel: all single ticket buyers who rated experience between a 1-3, sent once per season
Promoter
EN FR
Funnel: all one-time single ticket buyers who rated experience between a 8-10, sent once per season
Subscriber thank you
2018-2019 season
EN FR
Funnel: all 18-19 subscribers, sent once per season, the day after they subscribe/renew
2019-2020 season
EN FR
Funnel: all 19-20 subscribers, batch-sent once every week (on Fridays)
2020-2021 season
EN FR
Funnel: all 19-20 subscribers, batch-sent once every week (on Fridays)
Abandoned package browse for non-renewed subscriber
EN FR
Funnel: 2017-2018 subscribers who have not renewed and have browsed package page(s), only sent once, between June 5 and July 1 2018
National Creation Fund June 2018 campaign
EN FR
☝ Tips & tricks
Separate spacer elements from other content(new container, row & colum)
Define widths on ALL images, including fullwidth
Styles with mso- prefix may be stripped out, try to target Outlook in other ways
Use {{{{raw}}}}leave this alone {{{{/raw}}}} preprocessor for things Inky should not render
Use {{{{content-editable}}}}dynamic element to be edited in post {{{{/content-editable}}}} to wrap with "Dynamic" comments for easy finding