NAC-CNA email examples
Abandoned browse - event
EN FR
Funnel: sent the day after a patron visits an event page but makes no purchase
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Recommendations
EN FR
Funnel: sent the day after a patron visits an event page but makes no purchase
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Single-ticket "Thank you"
EN FR
Funnel: all single ticket purchasers
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Know before you go
EN FR
Funnel: all attendees, 3 days before their visit, frequency limited to 5 days
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Post-performance survey
EN FR
Funnel: all attendees (subscribers and single ticket buyers), sent the day after their visit, frequency limited to 5 days
Detractor
EN FR
Funnel: all single ticket buyers who rated experience between a 1-3, sent once per season
Promoter
EN FR
Funnel: all one-time single ticket buyers who rated experience between a 8-10, sent once per season
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Subscriber thank you
2019-2020 subscribers
EN FR
2020-2021 subscribers
EN FR
Funnel: all subscribers, the day after they purchase an event package
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One-click survey - Winter 2020
EN FR
Funnel: Patrons for whom we have contact info but have not been de-anonymized
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